Falling standards in media ethics has been a global and alarming phenomenon. One particular trend is to treat sex scandals as info-tainment for the masses and to boost sales. In 2001 and 2002, the Chu Mei Feng scandal in Taiwan and the Carina Lau Kar Ling incident in Hong Kong shocked the Chinese community. Privacy issues and obscenity laws were immediately invoked and many called for tighter control of the press. Careful analysis, however, will reveal that legal regulations are inherently limited and unable to grant adequate protection to victims. Ironically, in both cases, the protagonists got their ultimate revenge not through the court but by waging a war against the media through the media. This paper therefore argues that unless there is an alteration of the gender bias in society, tighter legal regulations of the press will only sacrifice press freedom without helping the victims.